On 19 February at its auditorium in Oñati, the ULMA Group presented its new corporate identity, based on new corporate content and media. The event brought together the ULMA members who lent their image and voice to the Somos ULMA, ULMA Gara, We are ULMA campaign and the project collaborators who spoke about each of the campaign’s different projects.
In addition to employing traditional graphic, audio-visual and digital media to strengthen the Group’s institutional image as a whole and the commercial image of ULMA’s various business units, the new corporate content is all about commitment, involvement and enthusiasm for an enterprise that has been up and running for the past 50 years, and whose key players are, and always have been, its partners and workers.
The new content and media includes ULMA Group’s key defining elements highlighting the People whose initiative and positive attitude determine the Group’s Business leadership and whose projects help improve people’s daily lives.
In short, the project has been framed in terms of the message and conviction that We are ULMA, and describes a Corporate Group with 4,500 professionals that is responsible and committed to society and the local environment, and an International Group working in over 80 countries the Business Dimension of which can be expressed in figures of over 700 million euros.
The ULMA brand is the result of a different way of thinking and doing things, and a personality characterised by the enterprising spirit of its founders and the unconditional trust in the current and future generations’ ability to consolidate a shared project.