The stars of the campaign are young people, all under 25 and from all of ULMA´s different Business Units. They all chose, and they chose ULMA!
ULMA highlights the brand and its main attributes to make its social and business positioning as a Group more appealing and to boost the talent hunting strategy of all its Business Units.
The target public for the dynamic new campaign are young students, in the final years of their engineering degree or vocational training courses, and it spotlights ULMA’s essence as a Group focused on its cooperative values.